Be Transcendent Skin is an emerging skincare company that uses all-natural essential oils and pure, plant-based ingredients. Thorough research and analysis will optimize their Shopify website and Instagram content and ensure the company's brand and customer experience is strong and seamless
Role: UX Researcher
Data-Driven Design Certificate
Fashion Institute of Technology
Tools: Principle, Figma, Pencil & Paper
Team: Molly Alexander, Rebecca Tomaino
Platform: iOS
Time: 16 Weeks
Instructors:
Vanessa Cameron (Connections Strategy Consultant)
Chris Ee (Manager, Analytics & Platforms @ Verizon)
Jemal Gulum (Senior Data Analyst @ Mavis Tire)
Primary target
Women between the ages of 25-55 who spend money on the products that are more 'health and wellness' minded.
Secondary target
Press, journalists, and skin/beauty social media influencers.
This data indicates that Be Transcendent's website, Instagram, and Facebook are the most successful in gaining traffic and sales. Since most shoppers explore the company's content on mobile, mobile content especially should be user-friendly. Similarly, Instagram content brings the most sales traffic. Creating quality content on the mobile social media platforms will allow Be Transcendent to reach more audiences and create a successful customer base.
NOTE: These are not small businesses, however, the design of the mobile website is far better than small
business competitors.
This chart displays two different surveys. Comparing these surveys in one graph illustrates e-commerce shoppers believe:- pricing and shipping information easily found on the website- specific product navigation- website credibility and trust- free shippingare all key qualities e-commerce websites should have.
This chart displays two different surveys. Comparing these surveys in one graph illustrates e-commerce shoppers believe:- pricing and shipping information easily found on the website- specific product navigation- website credibility and trust- free shippingare all key qualities e-commerce websites should have.
Brand Trust on Social Media bar graph illustrates a survey asked e-commerce shoppers what social media features add to their trust of a brand. Most features e-shoppers look for while on social media are reviews, photos, and likes on a post from other users. Viewing positive reviews and 'likes' from other users as a prospective and the returning customer gives the company more credibility and builds trust not only for the company but creates a loyal customer base.
Digital Ads and Promotions Influence on E-Commerce bar graph illustrates a survey asked to e-commerce shoppers which digital ads and promotions influence the most to buy a product online. Similar to Brand Trust on Social Media, Reviews, comments, and feedback are the most successful to encourage customers to buy a product online. Receiving promotional offers also has a large influence on e-commerce shoppers.
Be Transcendent's products have a potential increase in sales:
- Be Transcendent's products use all-natural ingredients.
- The company focuses on creating products that give their customers naturally glowing skin.
- The sales value of skincare products worldwide is the most profitable in facial care.
- The sales growth in skincare brightening products is highest in sales.
- Natural and organic skincare products are also projected to rise.
