Clocky is an alarm clock on wheels created by Nanda Home. Clocky was created for heavy sleepers and over sleepers to help them get up in the morning. This project was focused on redesigning the Clocky e-commerce website to increase website traffic, sales traffic, and improve user experience.

Redesigning the website homepage to incorporate current trends, Clocky's social media platforms, and information valuable to the target customer will increase website traffic and sales traffic.

NOTE: To protect sensitive data, Shopify and Google data elements have been modified in their entry.​*Shopify Search Data: April 2020 - Sept 2020*Google Search Data: April 2020 - Sept 2020

This data indicates that Clocky's current website landing page and products page are the most successful in gaining traffic.
- Most visitors experience the website through a mobile device.
- Responsive website design will be a top priority. ​​
- Gain insight into why Reddit and Facebook gain the most website traffic.
- Incorporate these findings into the website redesign.  
- Incorporate Clocky's Facebook and Instagram content to reach Clocky's millennial and Gen-Z audiences while creating a successful social media customer base.
- ​​These trends and statistics give insight on how to build customer trust and give prospecting customers insight how the alarm clock can improve their wake-up routine.
- These trends and statistics give insight into the target customer's goals.

User Persona Goals:​
- Identify and design helpful content and that could be directed toward target customers and increase website traffic.​​
- Gain insights on key pain points, user needs, and goals of target customers.​
- Understand how Clocky's target customer has changed since Covid-19 and create a user experience that reflects it.

- Based on Usability Testing, the redesign was successful in incorporating content including customer reviews, adding their social media presence, and features of the product itself.

- According to the volunteers, adding select infographics would help them trust the company more and make them feel more comfortable buying the product.

- Incorporating the reviews and about us section was also helpful to volunteers who believed without it would not feel confident in the quality of the product.

- The autoplayed video on the page was not successful since volunteers found it was difficult to see the product in action. Volunteers however did believe including a video of the product was necessary in order to get a better understanding how it worked.